DC Photographers Resource

June 9, 2009 7-9 (and usually an after party)

Perry’s
Adams Morgan
1811 Columbia Rd
Washington DC, 2009

The American Society of Media Photographers DC Chapter is hosting it’s annual end of the season cocktail party. This is a good oportunity for Professional photographers to bond and get the inside scoop on what’s happening on the DC pro photography scene. It’s amazing that the best technical programs on digital imaging, business, and marketing draw fewer photographers than the cocktail parties. I’m not sure what that says about professional photographers, but it does make for a lively party. It would be nice to get some Art Buyers to attend; what an opportunity to get to know the pro’s in a relaxed setting before calling in their books.

Washington DC Photographers, John Harrington and Randy Santos, are included in the list of  presenters and it’s a FREE program!

Date:

Thursday, 25 June 2009 4:15pm

Location

The Washington Post
1150 15th Street, NW
Washington DC 20071

See map: Google Maps

Program Details:

MAKING A CASE FOR METADATA

You capture, photoshop and prep that image file to share or post. Is embedding metadata a part of your workflow? We’ll share findings from our surveys, investigative studies, and anecdotal reports that will make the case why you won’t ever want to skip this essential step to more effectively promote, protect, manage and archive your digital images.
Presented by David Riecks, SAA PhotoMetadata Project Leader

5:30 to 6:15

HOW METADATA MAKES YOU MONEY: SEO for Photographers

Understand how search engines work and how to get found by them. In this session, we’ll share the recipe to strong Search Engine Optimization – a discussion of key SEO tactics from the PhotoShelter Photographer’s SEO Cookbook.  Great SEO for your photography starts with metadata – how you name and describe your files, your captions and keywords.  From there, you’ll need a smart keyword strategy in specific areas throughout your website.  Plus, as search engines evolve (almost daily), your metadata will play an even more critical role in helping Google – and hence, new clients – find you online.  Photographers seeking success marketing their photography online – with and without website design experience – will benefit from this discussion.
Presented by Allen Murabayashi, PhotoShelter Co-Founder and CEO.

6:15 to 6:45

GETTING FOUND: Using the Right Metadata Fields, Standards, and Tools

Exactly what kind of information do you need to embed to ensure that your images can be found, as well as ensure that YOU can be found? We’ll explain why captions and keywords are critical, along with entering copyright and contact information into every digital file. Then we’ll guide you to use proper metadata standards and meta-friendly tools to ensure that the information you’ve now embedded can be easily accessed and read by others.
Presented by David Riecks.

6:45 to 7:30
Reception
Join us for light food, drinks, and informal META talk.

7:30 to 8:15

EMBEDDING METADATA IS EASY (Really!)

The final step: Getting that metadata into your images, quickly and painlessly. We’ll share some tips and hints to help you over the hurdles. We will demonstrate how to do this with a couple of the more popular software tools including Photoshop, Lightroom, Photo Mechanic and Expression Media.
Presented by David Riecks.

8:15 to 9:30

A Panel Discussion: TAPPING INTO THE POWER OF METADATA & SEO

Successful photographers share their SEO success stories and metadata workflow tips. Hear from photographers getting top Google results, how that impacts their businesses, and the hard work it took to get there.  Enjoy an in-depth discussion and Q&A to wrap up the event.
Moderated by Allen Murabayashi
Panelists: Joe Tresh, Randy Santos, John Harrington

ASMP’s Susan Carr and Blake Discher are coming to Richmond -

Four hours packed with information that will improve your business — Susan presents “What do I Charge?” and
Blake presents “I Stink at Negotiating.”

When:
Saturday, May 30, 2009
9:00 AM
Social time starts at 8:30 AM
Where:
The Crittenden Gallery, The Corrugated Box Building, 201 W. 7th St. Richmond, VA
Registration

What Do I Charge?

Susan Carr presents a candid discussion on licensing and pricing your work.
Seminar topics:
* What you need to know about copyright.
* A real world look at how to license photography.
* Why are copyright, licensing and pricing connected?
* Pricing models.
* Learn the steps to determining what to charge.
* Selling your price.

I Stink At Negotiating

Join Blake Discher for his highly acclaimed “Strictly Business 2” lecture on how to win jobs.
Seminar topics:
* Learn how to prepare for a negotiation.
* Researching the client.
* Increasing your clout.
* Listening skills.
* When is it time to walk away?
* The follow-up is critical.

FREE HP Digital Fine Art Reproduction Workshop

On June 4th, 2009 – 9:30 am to 5:30 pm Mac Business Solutions in Gaithersburg MD is hosting a FREE workshop dedicated to fine art reproduction.

The workshop is being taught by David Saffir, Here’s his: Website and Blog

For more information and to Register: Workshop info from MBS

June 11th, 12th, 13th.  Look isa na excellent oportunity for DC phtographers and those working with image distribution.  There are once in a lifetime oportunities to meet and learn from the worlds best and most famous photographers.  Get your tickets now! http://look3.org/info/purchase-tickets/ and I’ll see you there.  I’ll be the guy with the camera!

My good friend and colleague, Richard Anderson, has been awarded the IPC Photographer Leadership Award for his work on UPDIG (The Universal Photographic Digital Imaging Guidelines). I’ve worked as Richard’s Technical Editor on the UPDIG for many years.  He truly deserves this award for his effort to develop digital imaging standards and educate photography industry professionals.  His work has made a real difference for Photographers, Designers, Printers, and Image Distributors.
Business Wire Full Story

For those not familiar with UPDIG; start by reading the two page UPDIG Quick Guide.